Young Consumers Buying Behavior

A recent study shows that young consumers buying behavior expect brands to offer reusable, affordable products with eco-friendly packaging. Gen Z, in particular, expects brands to educate consumers about the environment. They also prefer brands to make broader changes, not just one-time efforts, which sets them apart from Millennials.

Here's how young consumers (Gen Z and Millennials) believe brands should support the environment:

🌍 Make eco-friendly products at an affordable price:

GEN Z= 46%

MILLENNIALS= 44%

🌍 Making their products reusable:

GEN Z= 45%

MILLENNIALS= 44%

🌍 Creating more eco-friendly products:

GEN Z= 43%

MILLENNIALS= 42%

🌍 Developing more eco-friendly packaging:

GEN Z= 40%

MILLENNIALS= 42%

🌍 Educating consumers about the best way to be more environmentally friendly:

GEN Z= 34%

MILLENNIALS= 26%

🌍 Incorporating eco-friendly practices into all aspects of their business:

GEN Z= 33%

MILLENNIALS= 26%

🌍 Developing environmentally friendly products even if it doesn’t look like there’s a consumer market for them:

GEN Z= 28%

MILLENNIALS= 24%

🌍 Doing internal research on the impact their products have on the environment:

GEN Z= 27%

MILLENNIALS= 25%

🌍 Keeping up with the latest research on climate change:

GEN Z= 26%

MILLENNIALS= 31%

🌍 Training their employees on environmental best practices:

GEN Z= 25%

MILLENNIALS= 28%

🌍 Shutting down parts of their business that aren’t environmentally friendly today:

GEN Z= 23%

MILLENNIALS= 20%